Smoke, suds and sturdy cardboard
How Smokey Bubbles and Topa reduced damage, saved space and added more character to every shipment
No flashy marketing, no fluff. Smokey Bubbles is all about products that do exactly what they promise. Car care with character, made in Belgium and tested on everything with wheels, from quads and dirt bikes to trucks. When orders kept rolling in, one thing became clear: the product was solid, but the packaging needed work. Time to bring in Topa.
From frustration to their own line
Kristof, founder of Smokey Bubbles, has been an automotive and motorcycle content creator for years. Every time he washed his vehicles, followers would ask the same question: “What products are you using?” What stood out to him? Many cleaning products were unnecessarily expensive, sold in tiny bottles, and didn’t always deliver on their promises.
He decided to take a different approach. After months of testing on sports cars, bikes and off-road vehicles, he developed products that meet the highest standards. Large 1L bottles, a unique 750ml wheel cleaner, fair prices, and formulas that truly work. No overpriced marketing, no unnecessary frills. Just products that deliver, made for anyone who cares about their vehicles as much as he does.
“Our customers want no-nonsense quality. They want to know what they’re buying, how to use it, and that it works. And they want it to look cool, too.”
No more messing around with filler
As orders started to spike, the packaging couldn’t keep up. Standard boxes were too light, didn’t fit properly, and required too much filler. “We were dealing with too much damage, it took too long to pack, and it just didn’t look good when it arrived,” Kristof explains.
Through word of mouth, the team found their way to Topa. The brief was clear: sturdy boxes that fit the litre bottles and bundles perfectly, with a look that matched the brand’s identity. “It all went very smoothly. No sales talk, just solutions. They really listened to our story, understood our needs and came up with practical advice.”
Packaging with punch, tailored to fit
Together, Smokey Bubbles and Topa developed custom-fit boxes. No more need for filler, less chance of leaks, and reduced risk of packing errors. “We work faster, waste less, and we’re getting compliments on the packaging. Even shipping is running more smoothly now.”
Branding was added too. Nothing over the top, just clean and recognisable. The shipping boxes now carry the logo, matching the bold, graphic character of the brand. “We’re building a community. That feeling should start the moment you open the box.” Topa also offered valuable advice on cost versus impact, where printing pays off, and where it’s better to keep it simple.
Where there’s smoke, there’s more suds
As a young and growing brand, Smokey Bubbles is consciously thinking about sustainability. By using custom boxes, they save time, material, and transport volume, not to mention filler. “We want to reduce our ecological footprint. Less filler, better-fitting boxes and as little waste as possible are logical steps for us.” They also discussed options for recycled cardboard.
The collaboration has left them wanting more. New boxes are already in the works for larger bundles and accessories. “Topa delivered on their promise. And that’s rare.”
Do you have a packaging challenge or want advice on how to optimise your packaging process? Don’t hesitate to get in touch via tel: +31 252 245 200 or email: info@topa.nl.
Curious about Smokey Bubbles’ products? Discover them all in their webshop.
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